Not all events need to be large-scale ones where one and all are invited. There are certain private events that are hosted for a selective guest list. The guest list is pre-determined. In fact, for events such as these usually the guest list is the first stage in planning and the rest, such as budgeting and venue finalization, follows. These events are not just weddings and birthday parties, but also corporate and celebrity events.
Amongst the slightly larger scale private events are product launches and movie premiers. In such situations the event manager/company is provided with the list of people to be invited. The manager/company is also assigned the responsibility of designing the invitations, which are then generally circulated by the company hosting the event. The guest list could be limited to family and friends of the company, or then a selection of loyal customers and clients. The reason for these events being called private is that they are not open to the general public, but only strictly for invitees.
Events on a private basis, as mentioned are also the weddings and birthday parties. Nowadays, an increasing number of people are delegating their wedding plans and event to wedding planners who manage everything for them, including sending out invitations if asked to. The same is with children’s birthday parties. Working parents find it rather difficult to organize a party for their children and so prefer to assign the task to an event management company that can professionally manage the entire event and give the children a memorable party.
The reason why an increasing number of people appoint companies to manage their events, because of the professional way in which everything is managed, without the host/hostess having to go through any stress. They do not mind shelling out a fee for the event being organized then they running all over the place putting the whole thing together. It just makes things simpler when it is all organized, than organizing.