Event management is very closely related to advertising and marketing. Events can be thought of as another means of advertising and brand building. Event management, as an activity constitutes of visualization, creativity, meticulous planning and venue management.
Visualization involves imagining the event to be a brand and then customizing and promoting it as per the needs and values of the brand. This requires a lot of creativity, originality and novel ideas to lend a winning and distinguishing edge to the event so that it stands apart from the others. The creative potential of a person is tapped to a very high degree.
To make an event successful, one needs to have an in-depth understanding of the product or brand for which the event is being organized, and then plan accordingly. The execution of the event is a process of projecting a small idea in a whole new way. The presentation is what matters, to make the look and feel of the event a wonderful experience for the audience.
There is a lot of logistics involved in managing of any event. It boils down to the management and co-ordination of services and supplies. During event planning, one needs to consider all the technical details like - projection of lights, sound effects and other special effects to make the event a spectacle.
The design value is a major planning consideration as well, and this includes a logo creation for the event, customizing the decor, furniture and the entire surroundings in such a way that it blends with the basic theme of the event.
After planning comes the actual execution part, which needs to be orchestrated in a perfect manner. The venue needs to be managed efficiently in all domains which include managing the banquet area, placing security personnel at the right places, hospitality and all the other small things which provide all the participants a perfectly comfortable feeling.